The Brands

The Brands

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TOTAL Marketing Middle East: proud bearer of the TOTAL brand

TOTAL Marketing Middle East, a Total Group subsidiary, produces and markets lubricating oils and products for different applications (engine oils, greases, fluids, coolants, etc.) under the TOTAL brand. TMME covers more than 40 countries and for an array of sectors:

Learn more about TOTAL in the UAE

Discover the world of Total lubricants


ELF has been a winning brand for over 45 years. A significant lubricant player worldwide, it is well known thanks to its participation in motorsports competitions. ELF became a TOTAL brand in 2000.

ELF lubricants

Since 1967, ELF's goal has been to be recognized as the most competitive, innovative and successful brand of lubricant. Putting technological innovation, research and cutting-edge technology into high gear, ELF produces motor oils and lubricants fit for champions. ELF is a passionate participant in motorsports and is present at the world's biggest competitions, including the World Superbike, MotoGP, World Series by Renault, and World Endurance. The brand is trusted by leading international manufacturers and has long-lasting partnerships with RENAULT, DACIA, NISSAN and KAWASAKI.

ELF values: driving the brand

  • Expertise
  • Passion
  • Premium quality

Discover the world of Elf lubricants