About us

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Total Marketing Middle East is a fully owned subsidiary of Total Group. It established its offices in the United Arab Emirates in 1990 and is now a market leader in the manufacturing and marketing of the entire range of automotive and Industrial lubricants, greases, marine lubricants and specialty products.

Through its offices in Dubai, Abu Dhabi, Total Marketing Qatar LLC based in Qatar; and
a well established distributor network, the company markets the Total & Elf brand
of lubricants in the Middle East and Central Asian regions especially UAE, Oman,
Kuwait, Bahrain, Afghanistan and all Central Asian countries.



Committed to providing latest technology products and services to our customers



To be among the market leaders in the countries we operate.
To be a committed contributor to society and centre of expertise and excellence.

» Read "Mission, vision Policy"


Total in the UAE
“A long-lasting partnership based on shared vision and technology”

Total’s activities in the UAE have evolved over time to include upstream oil and gas, LNG, co-generation and solar power, fertilizers and lubricants. Today, Total is the only international oil company working with the majority of Abu Dhabi’s oil and gas Operating Companies and other Energy Companies: ADCO, ADMA-OPCO, ADGAS, GASCO, FERTIL, Taweelah A1, Shams 1 and Dolphin Energy.


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Our Business


Total Marketing Middle East provides a wide range of lubricant products and services, to meet the unique needs of the regional market. We are renowned for marketing some of the highest quality lubricants in the market through our Total and Elf product lines. The combined strength of our two brands ensures we can offer a wide range of products such as engine oils, hydraulic oils, gear oils, marine oils, transmission fluids, turbine oils and specialty oils, that are all blended in our plant in Jebel Ali, Dubai. Equipped with a highly trained and skilled direct sales force to cater to different market segments like commercial, industrial, marine, retail, service centers and original equipment manufacturer franchises, we are proud to note today, in UAE, every other car runs on “Total Engine oil”.

Our flagship brands are “Total Quartz” for petrol engine vehicles and “Total Rubia” for diesel engine vehicles. As for our Elf range, “Evolution” and “Performance” are the flagship products of the company with Competition ST for the petrol engine vehicles and Performance Victory for the Diesel engine vehicles. Total’s commitment focuses in particular on product quality, safety and related operations in order to limit their environmental impact.


Building a network

Our RAPID OIL CHANGE (ROC) centers are the best in Total know how! Apart from the ambience, our professional mechanics will recommend the oil change package best adapted to your car and driving profile. Going beyond oil change, we also offer a preventive maintenance review vital for our customers and their passenger’s safety.


Most of our centers provide other basic services like car wash, car detailing, tyre service and minor mechanical repairs.

Our Total QUARTZ Pitstop express change concept is designed for high street segment and specifi cally for retailers having an oil change bay in their outlets. With this concept we aim to uplift the retail outlets image, impart training to service staff, and ensure professional service to our customers.
At RAPID OIL CHANGE we care for you and your car!


Total Pitstops: the new strategy in UAE Retail

Total also operates “Total Quartz Pitstops” across the region with an aim to provide customers with quick and efficient oil change services.

The retail segment in UAE has doubled the market share of Total Marketing Middle East in the last three years. The new strategy of focusing on passenger car motor oils and improving our branding was adopted for continuous growth. The ‘Total Quartz Pitstop’ concept was developed to provide customized solutions to all non-franchised service providers by aligning them to this new concept: a name synonymous to quick and effective service, including oil change.


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Technical Support

We strongly believe in providing complete lubrication solutions to our customers. Total innovative Technical services include ANAC (Analysis compared) an advanced oil and equipment condition monitoring service which is being used and recommended by many automotive and industrial equipment manufacturers.

TIG XP5 advanced Industrial Lubricant Maintenance software is a unique service off ered by us and very well appreciated by the customers. We off er programmes through which people can learn how to use or improve the way they use industrial lubricants. “We believe in providing technical knowledge to our customer by conducting regular Customer Training Programs and industry seminars”



We are an active player within the UAE aviation industry as an established supplier of aviation jet fuel at Al Maktoum International Airport – Dubai World Central, Dubai’s newest and most ambitious aviation development. We also supply AVGAS 100-LL, the special leaded gasoline used by small propeller aircrafts found in flight training institutes and leisure aircraft clubs. Total is the preferred partner of many players in aviation related businesses and we intend to grow our preferential status by further improving our services through innovative solutions.



The first in the industry to introduce new generation cylinder oil Talusia Universal, Total Lubmarine guarantees customers high performance mineral – synthetic marine lubricants and greases, as well as associated first class service. In UAE, our Lubmarine Division manages the supplies to international vessels calling on Fujairah Port ranked as the third bunkering port & Jebel Ali ranked among the top ten container terminals in the world, in addition to others. We supply marine lubricants and service a fleet of leading ship owners in the region. Apart from catering to the shipping industry our Lubmarine range is also being supplied to marine engines used for power generation in the Middle East.

Special Fluids

Rising to industrial needs, our Special Fluids Department undertakes to manufacture and sell high quality technical fluids meeting the most exacting standards, beyond regulatory requirements, for a sustainable world. Our hydrocarbon fluids are efficient in the building and automotive industries, in the production of ink, paint, silicon sealants and cosmetics, in water treatment, crop protection, drilling fluids and many other applications. For more information visit www.Totalspecialfluids.com