Total Marketing Middle East's Commitments

We are dedicated to delivering excellent customer care and take pride in our products and services. Being aware of customer needs and reacting to them in a timely and effective manner is our core strength. Relying on customer relationship management tools like web ordering system helps us to understand, anticipate and respond quickly to our customer’s needs thereby building customer loyalty.

Based on trust, mutual respect and common interest

TMME enjoys an excellent relationship in the region and globally with the partners who distribute our products, and with international original equipement manufacturers in car, truck and equipment segment. Some of these relationships arise out of our international tieups with these manufacturers while a number of them have been established locally in each of the countries. To reinforce Total’s partnership and also facilitate brand Total to be our customers preferred choice in their perceptual mind space, our dynamic marketing team relentlessly innovates the support tactics. Most commonly deployed actions are activations through ROC and Pitstop network animation, out of home, print as well as plethora of promotion activities. 

To know more about the General terms and conditions for the Performance of Work and Services.

Read more about our Fundamental Principals of Purchasing, and our code of business

Research and development

As a Group Total believes R&D is a key strategic element for growth and development. Innovation has always been a priority for Total Lubricants, backed by our research centres in Solaize and Gonfreville in France and Feluy in Belgium. The technical expertise of the teams and their on-going research efforts mean they can design and develop leading-edge products and solutions, immediately adapted to the latest technological developments,
particularly in the automotive sector. Our plant in Dubai is equipped with advanced quality control lab facilities to carry out various tests at each stage thereby exercising stringent controls on product quality.

Diversity enhances employee relationships and stimulates performance.

Employing over 20 nationalities, we are totally committed to diversity in our workplace.We promote the inclusion of individuals regardless of gender, nationality, background, religion, and ethnicity.

Talent is our key resource.

We believe success comes through our people. We place great trust in our people and strongly support personal development. Promotion from within, delegating responsibility and accountability, as well as training and coaching are all part of our commitment to investing in people at all levels.